Every year on the first day of April, people around the world decide to think critically; they do their homework in order to guard themselves from lies, half-truths, and any narratives that attempt to deceive them. April Fool’s appears to be a harmless running gag, and everyone seems to be in on the joke.
Unfortunately, many parties – advertisers, marketers (like me), politicians, lobbyists, Donald Trump, and the entire Corporate World – have intense financial interest in fooling you all year-round. A single day of mental vigilance is futile – a drop in the proverbial bucket.
To make this point (and because it was funny), I created a false Entrepreneur Magazine cover. To be completely clear: I am not (yet) a millionaire. The project was an experiment in human psychology, social media, and marketing. I wanted to show showcase the importance of critical thinking and the dangerous consequences of its absence.