Clear communication is essential. Many of the problems facing the world are a direct result of poor communication.
In his book, Start with Why, Simon Sinek suggests that we – individual, companies, societies, etc. – need to begin our communication with the end in mind.
Too often, we begin our dialogue by stating “who” we are, “what” products we can offer, or “how” we think our service could improve the life of our clients.
By first discovering and communicating our “why”, we clarify our point immediately. All other information becomes superfluous; they become secondary, back-up, supportive details to be considered or worked out.
“Why” is our ultimate search for meaning, and it’s answer is pivotal in affecting change.
